Surabaya Content Strategist and Food Blogger
Hi! I’m Vicky Laurentina. I help FnB, hospitality, and health brands get revenue online. I’m based in Surabaya and love combining good storytelling with smart SEO to create content that actually gets found and remembered.
I’ve been blogging since 2005. So I’ve seen the digital landscape evolve firsthand from the early days of personal blogging to today’s sophisticated content marketing strategies. When I’m not crafting content, you’ll find me at the piano playing classical rock.
I’m inspired by artists like Axl Rose, Addie Sumaatmadja, David Foster, Erwin Gutawa, and Maxim Mrvica. Their skills in blending classical elements with contemporary energy really resonate with how I approach content creation.
What I Do
Hotels, healthcare companies, and food businesses have been clients of mine. For them, I create content that connects with real people while also ranking well on Google. Whether it’s in-depth articles, social media posts, or website copy, everything I write is researched thoroughly and optimised to perform.
You might have seen my work on my channels at LinkedIn, Instagram, Kompasiana, or YouTube. I also run a podcast called “Ngeblog Asik-asik Aja.” where I chat about blogging and content creation.
How Can I Help Your Brand?
First, I dig into understanding your audience, about what they’re searching for and how they behave online. Then I create editorial plans that align with your business goals and what your customers actually want to read.
My content writing focuses on creating articles and landing pages that rank well while providing genuine value. For hospitality and healthcare brands especially, I write copies. These copies will build trust and connect emotionally with potential guests or patients.
I also offer blog collaborations where I naturally weave product recommendations into authentic stories. No pushy sales pitches, just endorsements that feel organic.
And if you’re not sure how your current content is performing, I offer audits. I use tools like Google Search Console and Google Analytics 4 to identify what’s working and what needs improvement.
Why Choose Me?
With nearly two decades of blogging experience, I don’t just write, but I also strategise. My approach combines creativity with data-driven insights to help brands stand out in crowded markets.
I’ve been invited to speak at tech conferences and workshops about blogging and digital content. And I’ve judged blogging competitions, so I know what makes content truly effective. When we work together, you get content that’s both engaging and strategic, designed to be discovered and shared.
Let’s Talk!
Ready to make your content work harder for your brand? Drop me a line to my email and let’s work together to create something great.
Want to know more about me?
- Browse the awards I’ve received for my writing and content work
- Learn more about my blog’s mission at Tentang Blog of Vicky Laurentina
- Make friends with me on Facebook
